Prospecting: HSN Bets on QR Codes for New Customer Acquisition

HSN became the first retailer to use QR codes on-air during a four-day special event last month. The company hopes the test will bring new customers.

During the campaign, QR codes were featured on HSN’s HD channel, which currently reaches approximately 43 million households. The event featured hundreds of electronic devices and other products, each with its own QR code. When scanned from a television screen, consumers could access the product information page on their mobile device, learn more about the product and purchase with ease. It also helped to ensure that viewers completed those purchases with HSN rather than another retailer.