How’s Our Site?

Regularly ask for feedback from your customers regarding your Web site. Invest in some kind of analytics to pay attention to where your customers run into problems on your site. Look at search logs.

• Which searches return no results?

• Where are your entry and exit pages?

We do Web usability studies before any major Web enhancement.

—Melissa Rothchild, senior director of marketing communications, B-to-B accounting products catalog CPA2Biz