How YouTube is Changing the Face of Retail

Another benefit of YouTube is that it can help encourage people to spend more time on your website. Your website rank is affected by bounce rate, which is the amount of time people spend on your website before they bounce back to the original search engine that directed them to your site. Consumers will be more likely to spend time on your website — i.e., increasing your bounce rate — if the content is compelling and the site is multifaceted.