How YouTube is Changing the Face of Retail

As you consider what videos might be appropriate for your brand's YouTube channel, think short, simple and informative. Long, boring videos won’t get many hits and will get lost in the shuffle of more entertaining videos. Reach consumers by addressing their needs. Create a tutorial for your product or explain a particularly tricky part of your industry to viewers, for example. Not only will this set you apart and establish your brand as an expert in your field, it also provides a service that consumers can find value in and appreciate.