How Your Search Box Can Inform Marketing Strategy

Missed Opportunities for Marketers
According to SLI Systems’ latest e-commerce survey, the majority of online retailers aren't taking advantage of the opportunity to tap into site search data for real-time information on what consumers want. In the survey of 160 global retail organizations, 57 percent said they don't use site search reports and information to improve marketing programs. Half of the respondents said they don't use site search data to enhance any business programs or processes.