How Your Search Box Can Inform Marketing Strategy

Site search can do far more for your online business than simply guide visitors to the right products and content. By closely monitoring search and how your visitors use it, you'll be a smarter marketer and get more out of your investment in your search solution.

Geoff Brash is the co-founder and vice president of business intelligence of SLI Systems, a provider of on-demand site search software for online retailers.