How YOU Doin’? The Skinny on the Shows

Conference Truth Serum

I’m able to bring a little dose of truth serum with me to these conferences. You see, having written dozens of sales roundups over the years that tried to convey an overall sales picture and some clear-cut trends, I never got the sense that I was getting a true read on how the industry-at-large was doing. Even if I were to rely on quarterly reports from public companies, some key details would often be missing (eg: don’t break out catalog/Internet sales). All reasons why we don’t do sales/trends/round-up stories very often in Catalog Success.