How YOU Doin’? The Skinny on the Shows

As for Internet Retailer, I couldn’t get anywhere near as clear a picture. A more heavily attended but less involved (with regard to the sessions) a conference, there’s a greater emphasis on education than schmoozing there.

What’s more, Internet Retailer attendees are a little more in the trenches than ACCM attendees, so their immediate concern is more on figuring out the next best search marketing technique rather than worrying about their most recent quarterly performance. And whereas most attendees at the Boston Catalog Conference were first and foremost catalog mailers, there were very few catalogers to be found at Internet Retailer.