How YOU Doin’? The Skinny on the Shows

Internet Retailer is a different story, because that market remains so immature. It’s still very much the Wild West and attendees work for companies that are more interested in building up their sales than worrying about their profits.

What does all that mean? Strive for a combination of reasonably aggressive prospecting and cost-cutting. Come November, I believe consumer spending for holiday will be robust, as the 2008 presidential campaign starts taking root. There’ll be sales to be had; go get them while you can, and tweak your costs when you can. Those who can implement a well balanced dose of this ought to come out just fine.