How You Can Help Avert Another Rate Hike Disaster

Catalogers still will have to step up to the challenge to educate the governors and the commissioners on what catalog marketing is all about. You simply need to explain the questions and decisions that you as catalog marketers must make in determining the media through which you expend your marketing and advertising dollars. Also explain the market-based intelligence that goes into the decision on how a mail marketing piece should look when mail is chosen as a primary marketing channel.