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If catalogers and multichannel marketers truly believe in their ability to exercise policy-making clout, which they certainly should, now’s the time to show it. It’s not that complicated to send the USPS Board of Governors and the PRC a loud and clear message that one more cost-of-service rate case must not be considered. The cry should be to start working under the new law — or nothing.
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Gene Del Polito
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