How You Can Help Avert Another Rate Hike Disaster

In particular, James West, director of marketing development for multititle housewares cataloger Williams-Sonoma, deserves kudos for his excellent testimony at a recent PRC field hearing. West briefed the commission on the changing nature of catalog/multichannel marketing, how marketers make their decisions regarding media alternatives and the key factors that determine the look and feel of a finished, printed product.