How Yankee Candle Uses Matchbacks
By
Joe Keenan
, Senior
and Catalog Success
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* Archive your mail tapes, Springfield said, “you never know when you’ll need them again.”
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- Companies:
- Abacus
- Yankee Candle Company
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
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Catalog Success
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