Multichannel Commerce: Creating Loyalty in the New Era of Syndicated Commerce

• Deliver personalized offers and promotions via email or text message to be redeemed online, in-store, via your mobile site or through a customer service interaction.
• Holiday gift lists can be sent to customers reminding them of the items they purchased last year — and whom they sent them to. Offer to package and send these items to the same list of recipients, saving time for harried holiday shoppers.
• Allow shoppers to select items in-store, purchase them via in-store kiosks displaying your website and have them delivered to any address they choose, simplifying holiday gift giving.
• Provide additional product information online, as well as giving consumers the option to interact with a customer service representative on the phone or via live chat.
• Develop transactional pages on social sites that can promote featured items or special discounts as items are "liked" or recommended.
• Enable shoppers to share product recommendations through on-site postings or linked social networking pages.

3. Integrate business processes and multiple storefronts. As e-commerce platforms become the central hub for marketing to consumers, conducting transactions and providing customer service across all touchpoints, integration with the enterprise technology environment will continue to be a requirement. Retailers must build integrations between their commerce hub and the following systems: