Multichannel Commerce: Creating Loyalty in the New Era of Syndicated Commerce

In the new world of syndicated commerce, content, promotions and customer interactions are syndicated from a central commerce hub (i.e., today's e-commerce platforms) across all channels. There's one source of content, one inte-
grated product catalog and one source of history relative to each customer. Retailers can drive acquisition, conversion and retention in the new world of syndicated commerce quickly if they think about retailing from the customer's perspective. It's not really e-commerce anymore; it's just commerce. And consumers want commerce at their fingertips, at any time and at any place. The transition to cross-channel syndicated commerce can begin with the following three easy steps: