Multichannel Commerce: Creating Loyalty in the New Era of Syndicated Commerce

Multichannel commerce has evolved; the lines between channels are disappearing. Retailers have long built strategies for marketing to shoppers within a channel, whether it's online, in-store, through a catalog, via a mobile site and so on. But today's shoppers view retailers holistically, regardless of how and where they choose to shop. This dynamic changes everything for retailers. They're now required to promote their brand and products consistently, in relevant context, to individual customers. The era of "syndicated commerce" is upon us.