How Williams-Sonoma Adopted a Marketing Sciences Approach Across Its Brands

* dynamic content and recommendations;

* data that’s currently constrained by the volume of creative assets; and

* data that’s critical to fully loaded marketing requirements.

In this process, Williams-Sonoma has seen a reduction in catalog drop cycle time at $600,000 per day. It’s also made several right-size investments, including prospecting by monitoring shifts in value over time and by valuing the company’s data.