Branding: The Integrated Shopper

Click on the sweepstakes’ promotional video and you’re greeted with a blistering riff of surf guitar and an opening shot of a Tarzan-type guy swinging into a lagoon. Hello? If you must succumb to the dubious name-grab technique of giving away a vacation, send the winner to Nantucket, Mass.

It just goes to show that brand is more than consistent use of logos, fonts and colors. Pottery Barn was on a roll until the website. So we give it an A-.