Branding: The Integrated Shopper

Dissonance begins on Pottery Barn’s website, which comes across as a jumble. The elegance of the catalog and store is lost in cyberspace, which is too bad. The hard work of brand development has been done. Translating it into an interactive online experience should be gravy.

At the time of this writing, the site promoted a sweepstakes for a Hawaiian Dream Vacation. Sure Hawaii is our 50th state, but it doesn’t evoke the same sense of America as the eastern coastal states, which is the unmistakable feel of the Pottery Barn catalog.