Branding: The Integrated Shopper

The Pottery Barn brand police can’t consistently replicate Sunday afternoon summer light in a store — at least not in the Leawood, Kan., store we reviewed — but the brand translates well during the in-store experience. The layout of the store is comfortable. The placement of the chairs invites you to sit and relax. The color palette replicates the images of the catalog. Your senses are engaged with an eclectic mix of music that’s both erudite and hip. You feel complimented that it chose something out of the ordinary just for you.