Branding: The Integrated Shopper

Pottery Barn seamlessly blends its merchandise, photo styling and photography to create a consistent feel of 1920s America. Even products of international design harken back to the styles of imports that were popular during this period. Yet, despite the company’s nod to the past, the brand is modern, high-end and comfortable. A slightly rustic finish to Pottery Barn’s furniture gives a welcome update to traditional American design.