Branding: The Integrated Shopper

Restoration Hardware continues to differentiate itself in bathroom accessories and, ironically, textiles, which is diametrically opposite of its start in hardware.

We do wish the company’s graphic designers would acknowledge that type is to be read. In the opening spread of the Early Spring 2009 catalog, they reverse and center an upper and lower capitalized serif font over a busy picture and run the type across the fold so the sentences don’t align. By our count, six typographic rules were violated.