Branding: The Integrated Shopper

Some niches are tough. But during a recession, the overcrowded home decoration space is brutal. Forget waiting for end-of-season sales; companies are discounting new merchandise. It’s at times like these that your investment in brand differentiation pays off … if you did it correctly.

For this third installment of our review of brand integration, we explored the selling channels of Pottery Barn, Restoration Hardware and Crate & Barrel to see how they’re navigating the recession.