Branding: The Multichannel Shopper

In 2008, D&D changed its tagline from the emphatic, “The Icon of the American Epicurean Experience,” to the rather generic, “Purveyors of Fine Food, Wine and Kitchenware.” If the previous tagline suffered from erudition, the current is bland and could apply to just about any gourmet grocery store, which is unfortunate because D&D isn’t just any gourmet grocer.