Branding: The Multichannel Shopper

The Store: The high ceiling, specialty service counters, gourmet sandwich deli, laden shelves and food displays create an old-world feel that encourages you to explore and shop. The store bustles with energy and activity, and strongly reinforces the company’s brand identity.

The Catalog: Dean & DeLuca’s October 2008 catalog features its signature white cover bleed with silhouette images of products. This white background intentionally reflects the design of D&D’s branded product labels. Cutout images dominate the catalog spreads and allow for minimal styling with a consistent look and feel. The propped images that reflect an old-world store display reinforce the brand well. A few propped images look like a stylized home table setting and seem strangely out of place. They don’t reinforce the brand.