Branding: The Multichannel Shopper
How well do three food merchants cross channels?
Dean & DeLuca
The Dean & DeLuca brand began in 1977, when Joel Dean and Giorgio DeLuca opened their first store in Manhattan. This legendary pair set out to capture the feeling of a turn-of-the-century food department. They’ve since expanded to more than 25 retail locations, including stores, cafés and wine rooms in the United States, Japan and even Dubai. We recently visited Dean & DeLuca’s store in Leawood, Kan.
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