Branding: The Multichannel Shopper

Multichannel Synergy: For these three merchants, Godiva gets the top mark for its cross-channel brand presentation. It earns an A+.

Brent Niemuth and George Hague are vice presidents at J. Schmid & Assoc. Inc., a full-service catalog consulting firm. You can reach them at BrentN@JSchmid.com and GeorgeH@JSchmid.com or (913) 236-8988.