Branding: The Multichannel Shopper

Forward-thinking features of the Web site include a schedule of in-store events at boutiques and a solid promotion of Godiva’s in-store chocolate-by-the-pound program — or it may be chocolate-by-the-piece; the Web site references vary.

The Store: The lush, premium experience extends to the retail store, which picks up the brand’s color palette and product presentation. There’s that elusive feeling: We stepped into the catalog.