Branding: The Multichannel Shopper

The E-Mail: From what we understand, Penzeys does no e-mail marketing. The company could loosen up its privacy policy and create a wonderful selling opportunity that would be welcomed by customers. (Imagine a spice of the week e-mail series. We’d opt in right away.)

Multichannel Synergy: Penzeys does benefit from one cross-brand decision that’s brilliant in its simplicity: The products in the store, catalog and site are alphabetically arranged, creating a top notch cross-channel product organization consistency — although the store does get the upper hand.