Branding: The Multichannel Shopper
How well do three food merchants cross channels?
Can browsing a catalog or clicking an e-mail compare to getting a free sample in the store? To find out, in the first of a three-part series we’ll present in Catalog Success throughout this year, we scrutinized the multichannel efforts of specialty food merchants Dean & DeLuca, Penzeys Spices and Godiva (none of which we’ve ever done business with professionally).
Related Content
Comments
