Branding: The Multichannel Shopper

Penzeys presents many recipes throughout its catalog. At times, however, the recipes are promoted rather than the spices. A collection of children’s crayon drawings is embedded in the columns of product text with no clear explanation as to why.

If you were first introduced to Penzeys through this catalog, you might not imagine that its products are great — though they are. Spicing your breakfast eggs with Penzeys’ Rogan Josh curry blend is an anticipation that’ll get you out of bed.