Branding: The Multichannel Shopper
How well do three food merchants cross channels?
The Catalog: But a disconnect begins when you pick up the catalog from its prominent in-store display. We quickly asked ourselves, “This is their catalog?” — never a good sign. The Holiday 2008 cover features a Thanksgiving dinner and has a magazine feel reminiscent of Taste of Home. The inside front spread uses multiple fonts and background screens that should be simplified.
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