Branding: The Multichannel Shopper

Penzeys Spices
If you helped reintroduce the joys of Vietnamese cinnamon to American home chefs, you’d have reason to be proud. With 39 stores in 24 states, a 56-page print catalog, a Web site and a paid-subscription cooking magazine, Penzeys Spices may be the biggest little multichannel merchant you’ve never heard of.