Branding: The Multichannel Shopper

Eddie Bauer
Yes, this company was launched by a man named Eddie Bauer. He invented the down jacket, designed a shuttlecock that popularized badminton and founded a clothing empire in 1920. Besides all that, the U.S Army allowed him to stitch his label in uniforms Bauer manufactured for servicemen during World War II. He was the only designer afforded that privilege. From the start, Eddie knew a thing or two about branding.