Branding: The Multichannel Shopper

Clothiers have worked the catalog and retail combination for decades. Knowing the strength of multiple channels, they were early adopters of online marketing. But in multichannel branding, have they maintained their lead? To find out, we recently conducted a secret shopper exploration of Eddie Bauer, J.Crew and Anthropologie. (For the first part of this ongoing series, check out our Multichannel Shopper investigation of food merchants in our January 2009 issue, which is also archived at CatalogSuccess.com.)