Branding: The Multichannel Shopper

You’ll notice we don’t compare Anthropologie to other companies. That’s brand differentiation.

Our grade: A+.

Brent Niemuth and George Hague are vice presidents at J. Schmid & Assoc. Reach them at BrentN@JSchmid.com and GeorgeH@JSchmid.com, or (913) 236-8988.