Branding: The Multichannel Shopper

If there is any weakness, at times it can seem a bit sterile and contrived. Perhaps it got caught trying too hard to be cool.

Our grade: A-.

Anthropologie
The cover of the February 2009 Anthropologie catalog features a woman blowing a dandelion and wearing a colorful, Persian-inspired print, slouchy, sleeveless shirt. At the time of this writing, Anthropologie’s Web site’s type treatment was a mix of a clear script and typewritten courier. Walk into its stores, however, and no two are alike. It takes discipline to be this Bohemian.