Branding: The Multichannel Shopper

J.Crew models look smart, engaging, sophisticated and fun — like real people you’d want to hang with, not just attractive models hired for a photo shoot. The clean lines of the clothing, sophisticated colors in the palette and the slightly urban feel of the style form a very distinct brand image. Whether you’re thumbing through the catalog, surfing the site or strolling one of its 200-plus stores, there’s no question you’re dealing with J.Crew.