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Joe Keenan
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We want to engage patients through e-health, Wasson said. This extends to Walgreens’ customer loyalty program, Balance Rewards. Launched a little over a year ago, the program already counts 85 million members. Balance Rewards is integrated with Apple's Passbook, and members can earn points from online and mobile purchases as well as in-store.
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- Greg Wasson
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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