How Vera Bradley Profits From Big Data

Vera Bradley typically starts a season with 16 to 18 pattern designs, Steever said. After analyzing the data post-testing, that number is reduced to three to four. We have to make our bets earlier in the process because of the long lead times with our products, Steever said. To verify the effectiveness of its pattern testing process, Vera Bradley back tested older products on which it had sales data to determine if it's a good predictor of future success. It was.