How Vera Bradley Profits From Big Data

Pattern Testing
If you're familiar with Vera Bradley, you know that patterns are a big part of its business. In fact, Steever said they're the lifeblood of the business. So it's not surprising that the company would use extensive testing — and big data insights — to help it determine what its most popular patterns will be. While the pattern testing that's in place now is rather new — previously Vera Bradley relied solely on the opinions of its designers and merchants to determine which patterns would be sold — it's been quite effective at predicting the "winning" patterns.