Cataloger Spotlight: Modern Postcard

As it does with other promotions, Modern Postcard backs the catalog with direct mail, e-mail and magazine advertising. For instance, to alert prospects and customers of the catalog’s arrival, Modern Postcard mailed a trifold postcard.

The Web site will be an integral component to Modern Postcard’s catalog launch support. “In addition to providing a landing page where customers can receive more information, download an electronic copy or request to be mailed a catalog,” Lundberg says, “we’re exploring technologies that’ll allow visitors to flip through and order from an online version.”