Cataloger Spotlight: Modern Postcard

Modern Postcard is using other sophisticated catalog techniques. For instance, for the launch, the company created two treatments for customers and prospects, and versioned them per vertical industry targeted.

“Modern Postcard hasn’t positioned itself the way a typical printer does,” says Jeff Haggin, president and CEO of Haggin Marketing, a Mill Valley, Calif.-based consulting firm that worked with Modern Postcard on the catalog. “It’s more of a partner for business-to-market, to do direct marketing. Most printers are manufacturers first. These people are marketers first, very tuned in.”