Cataloger Spotlight: Modern Postcard

Modern Postcard uses names, with specific industry, employee size and revenue criteria, from Dunn & Bradstreet’s compiled lists. For future catalogs, the company will work with Merit Direct to develop lists.

The catalog, which will mail twice next year (spring and fall), has been designed in a magalog format. Of the 24 pages, 14 plus the front and back covers comprise the core catalog. The other eight pages comprise an education-oriented insert bound in the center of the book. What’s more, the book includes a detachable postcard sample located on the opening spread (pgs. 2 and 3).