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DVD Empire ships 50 percent of its goods (mostly DVDs in jewel boxes) through USPS Media Mail, 15 percent through Priority Mail and 35 percent through UPS, Berry explained. A company can use the Postal Service cost-effectively by employing some of the following strategies:
1. Manifesting. Excellent for multiple shipping methods with different weights, Berry pointed out, and it also provides confirmation information that will enable companies to do their own reports. She noted that since DVD Empire has started using manifesting, it has cut down on customer service contacts due to such problems as misdirected shipments, among others.
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Dees Stribling
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