How to Use Proactive Chat Effectively

Richard Gladstone, co-founder of Applause Theatre & Entertainment Service, implemented proactive chat on his company's website more than three years ago. “Proactive chat showcases our focus on customer service and our intimate knowledge of the Broadway experience, which builds customer loyalty for us,” said Gladstone in a Bold Software press release. “It enables us to grab the attention of a potential customer. Once we’ve got their attention and they realize they’re dealing with a live person at the other end of the chat, the little details we can provide them, such as theatre addresses, parking options and nearby hotels, are incredibly helpful as they make purchasing decisions.”