How to Use Proactive Chat Effectively

• total page views;
• length of time on site;
• number of previously viewed pages; and
• number of previous site visits.

Proactive Chat in Action
Boston Green Goods owns a portfolio of healthy living catalog and internet properties; AllergyBuyersClub.com is the flagship division of the company. “We started using proactive chat in 2005, and it works well for us,” said Boston Green Goods COO Robert Scott in a Bold Software press release. “When people visit our sites, they’re using them to do shopping comparisons or delve into product evaluations. Proactive chat feeds into this. Our goal isn't to pressure people, but to educate and add value. People welcome that.”