How to Use Proactive Chat Effectively
1. Add proactive chat to high-value pages. Those that spend more tend to be more receptive to live chat.
2. Combine offers (e.g., free shipping) with proactive chat to engage visitors who have never chatted before. These two methods were top choices among the surveyed “nonchatting” population.
3. WHEN to invite visitors is critical. Case in point, visitors invited after being on a website for two minutes to three minutes have a 79 percent chance of accepting invitations. Therefore, retailers should think not in terms of time on page alone, but also of the following:
- People:
- Ross Haskell
- Places:
- U.S.
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