6 Tips for Using Pinterest to Promote Your Retail Business

3. Add "Pin It" buttons. Social media integration is becoming increasingly important and "Pin It" is similar to a "Share" button. A "Pin It" button makes it easier for other people to pin your images. While you're at it, add a "Follow" button for your Pinterest profile at the same time.

4. Pin frequently. The more quality images you pin, the more likely you are to have people discover, like, follow or comment on your pins. Don't just stick to the hard sell by pinning your own products. Make boards on related areas that don't look like product catalogs; discover and repin images pinned by others. Images that are vertically aligned tend to get more repins and clicks than horizontal ones.