6 Tips for Using Pinterest to Promote Your Retail Business

2. Organize your boards. Give each board you create a short but catchy, descriptive and keyword-rich name. Make sure the name reads naturally, however. Visitors can skim your board titles quickly and easily, deciding which ones they want to take a closer look at or follow. You should also aim to keep your boards quite narrowly segmented. Instead of a single board for recipes, split them into further categories such as quick lunches, desserts, winter warmers, etc.